19 Aug 2010

Edit your Blogspot / Blogger Post Title Tag for Search Engine Traffic

It has always bugged me that my Blogspot title tags took the format of "richelectron: Blog Post Title" because this is not best practice in terms of SEO. Most relevant keywords should be grouped more towards the left of a title tag for best results to generate traffic from search engines. This means that Blogspot blogs are optimized more for their blog name rather than their individual post title keywords by default. i.e. A better title tag for this blog post in terms of SEO would be "Edit your Blogspot / Blogger Post Title Tag for Search Engine Traffic | richelectron" which is exactly what I have changed it to, and here is how to do it:
  • Login to your Blogspot dashboard
  • Click the Design tab, followd by "Edit HTML"
  • Click Download Full Template (as a backup)
  • Delete the following line from your template code

    <title><data:blog.pageTitle/></title>
  • And replace it with this:

    <b:if cond='data:blog.pageType == "index"'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>
Click "SAVE TEMPLATE", followed by "View Blog" and you will notice that your blog post titles use a new format that should help to improve your search engine traffic.


p.s. Isn't it interesting that Blogspot is owned by Google and yet the blog post title tags are not optimized for search engines by default? Have you ever noticed that Blogspot posts do not have a meta description tag either?

4 comments:

Online Marketing Agency said...

Would be handy if Blogger had an easy access option for this similar to the SEO All-in-One plugin.

Dexter jazz said...

I enjoy the work you have shared here, this post is pretty amazing and I really enjoy it.
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David Morris said...

There are many business who runs their business by SEO. This is a great information about the online marketing. SEO Singapore

Camping-Checker said...

Great! Thanks for this instructions!!!